SG$40m Investment Put to Use, DFI Group Launches All-New Flagship Store, in Paragon, Singapore

Storage DFI Retail Group, a leading pan-Asian retailer launched its new flagship outlet, CS Fresh Gold, at Paragon, Singapore on 26 August 2021. As a part of the  SG$40 million mega-move, DFI aims to revamp 48 Cold Storage outlets across Singapore by the end of 2022. 

Highlighting the heritage of the Cold Storage industry, the all-new flagship markets itself as “Foodie Starts with Fresh”, which clearly wants to make space in customers’ everyday grocery carts. To proliferate their promise to meet shoppers’ everyday needs, the company also unveiled a brand video to showcase their overhaul.

Besides, aiming to delight the customers with a unique retail experience, the flagship promises to adhere to Cold Storage’s sustainability norms; wooden fixtures in the store were recycled from old palettes and repurposed into the store design. “The opening of CS Fresh Gold at Paragon follows the success of CS Fresh in Great World City”, Bush said. 

Additionally, Dairy Farm Group rebranded itself to DFI Retail Group earlier this month, identifying itself as a company that prioritizes customers’ needs over theirs.

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